Use this setting to control the default account expiration date (if any) for new Subscribers.
Account "expiration" is the date on which a subscriber's account will no longer receive alerts. This feature is helpful for institutions that will have a more temporary subscriber base, such as schools and universities where students graduate.
Choose how many years from creation until the new account expires. Set to "Never Expire" to disable expirations for all new subscribers. (If there's no date set, then subscriber accounts would never expire.)
Expiration Reminders, as their name implies, are reminder text/emails sent to subscribers to remind them that their Omnilert subscription will expire. This reminder is sent one time, 30 days before the account will expire.
At that time, the subscriber should be prompted to log into your Omnilert service account to renew their subscription.
Note: The Custom Subject will be sent via email. The Custom Notice section will be sent via email and/or SMS. (The subject isn't sent via SMS to conserve characters.)
The reminder message template can be customized to meet your needs. Please keep in mind that the 160 character limit for SMS applies here, so make sure the reminder message is short. The "Customer Subject" is sent via email only, not SMS.
If including a web link, we recommend using a link shortener to make sure the link is mobile-friendly. Typically this will be the URL of your Subscriber Portal.
The Email Log To: setting can be used to have Omnilert send a daily log of reminders sent via email.
Why use Subscriber account expirations?
Expiration can be helpful to ensure that subscribers update their contact info as well as helping "clean out" those that no longer have any valid contact info.
As we've seen, the expiration process can send the subscriber a reminder to renew service. This should prompt subscribers to log in and ensure that their info is up-to-date.
If a subscriber never renews their subscription, you can logically assume that they no longer want/need alerts or no longer have that number/address. Those accounts should be allowed to expire.
As expired used do not count towards licensing, this process can help also reclaim license seats.
If your organization does not wish to manage user accounts by removing old users, then expirations might be a good option to help remove old subscribers who no longer need service.
How do expired/expiring subscribers renew their service?
Subscribers can renew their service by logging in to the Subscriber Portal and clicking a button presented to them upon login. The button will be Extend Service Period for those not-yet-expired or Re-Activate Account for accounts that have lapsed.
When the subscriber receives your reminder text, they need to log in to the Subscriber Portal and extend their service period.
When the subscriber clicks the renew/re-activate button, their service is renewed for one year. (Then they must repeat the process every year to keep their account active.)