Today we're announcing the upcoming release of the Omnilert Instant App—the industry's first and only solution to enable every mobile Subscriber with the advanced functionality of a safety app, with no app required.
Time and again we've heard from customers, industry analysts, students, and staff about the burden on administrators to promote awareness and encourage app downloads. Unfortunately, estimates show only 7% of subscribers ever download emergency notification apps and only 10% of those users will enable “always-on” location services. That means you reach only 7% of your audience in an emergency and that geolocation features are effective for fewer than 1% of your base. In schools and enterprises of all sizes, this translates into the unavoidable hidden cost of resources and attention for never-ending internal marketing campaigns to fight the downward adoption curve suffered by all apps. Or worse, facing the fact that your app and its potential, will only be used by a tiny fraction of your population—only a tiny fraction able to be reached by any geo-fence, only a tiny fraction empowered with two-way communications, only a tiny fraction enabled by your investment in an app.
At Omnilert, we refer to this as the adoption gap—the insurmountable gap between your total subscribers and those who have your app, or the frustrating gap between what you thought you could do with your investment in an app, and what you can actually do.
Omnilert enables you to overcome these obstacles by making the app experience available in an “Instant” format, allowing your organization to instantly and permanently jump the adoption gap. Through your existing and well-adopted ability to message all of your Subscribers via SMS text or Email, you can automatically deliver all the app functionality, from tip reports and location to safety resources, check-ins, and polls, and emergency access to your organizational safety teams, with a single tap and no app download. This capability is enabled by simply targeting messages to the App and SMS or Email Endpoints. Doing so will append a unique link to your message that points directly to your Subscriber's own Instant App.
In this way, anyone you can reach via SMS text or Email is instantly empowered with the full range of current and future Omnilert mobile features with no app stores, downloads, updates, restrictions, or adoption campaigns required. Any features added to the native app store version of the Omnilert App will also be available to all of your subscribers instantly via the Omnilert Instant App and is included for all app-capable accounts.
If you're interested in learning more, please feel free to reach out to your account manager today.
We look forward to jumping the adoption gap with you.
The Team at Omnilert
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